My deepest experience is in regulated fintech — banks, payments, open banking, financial crime. That's where the operational stakes are highest, the regulatory bar is unforgiving, and the cost of getting client experience wrong shows up fast.
But the principles travel. The same systems thinking applies whether you're a B2B SaaS company struggling with enterprise onboarding, a marketplace dealing with two-sided support, or any scaling business where customer experience is the difference between a renewal and a churn.
If you're a founder who believes that client experience is something to be designed rather than reacted to, we'll get on well.